Riyadh – Mubasher: Elm Company has participated as the strategic partner of the Hajj Conference and Exhibition 2025, which took place in Jeddah on 13-16 January 2025, according to a press release.
The event aims to bolster communications and collaborations, further facilitating the exchange of knowledge, expertise, and best practices among experts and specialists from various organisations in the pilgrimage sector.
Elm exhibited its latest technological and smart solutions aimed at streamlining Hajj and Umrah rituals while also improving the experience for pilgrimage following the Saudi Vision 2030.
The company created exceptional artificial intelligence (AI) services and solutions, including the Smart Assistant for the Guests of the Two Holy Mosques, Call Analyzer for the Guests of the Two Holy Mosques, and Digital Twin & Simulation for Al Rawdah Al Sharifa.
Meanwhile, Elm has potential for growth and development in the MENA region and it has promising prospects of accessing new markets. It constantly collaborates with regional governments to provide holistic solutions that meet their technological needs.
Official Spokesman and CEO VP of the Marketing Sector at Elm, Majid bin Saad Al Arifi, said: “The exhibition provides Elm with an ideal opportunity to showcase its latest smart solutions, applications, and services for the pilgrimage and Umrah sectors.”
Al Arifi noted: “Furthermore, it enables communication with key stakeholders in this sector, creating new avenues for collaborations and partnerships. This, in turn, improves pilgrimage and Umrah services by providing solutions that meet the needs of pilgrimages.”
Furthermore, Elm aims to enhance its partnerships with the public sector in the Hajj and Umrah sectors while leveraging its innovative technological abilities.
The goal is to enhance the experience of pilgrims and Umrah performers by simplifying trip planning and efficiently managing their needs.
Through smart applications and solutions, Elm can increase their spiritual experience at holy places by providing access to essential information on accommodations, transportation, and available facilities.
The Saudi company’s participation aligns with its commitment to prioritising three foundational pillars: human, ambition, and technology, reflecting its aim to empower the human aspect and support positive change in communities and members’ lives.
This is driven by a broad vision and cutting-edge technological capabilities, which define the future and provide exceptional solutions to transform their goals and their clients’ ambitions into tangible results. This can be achieved by leveraging talents and knowledge, adopting a comprehensive approach that provides efficient problem-solving solutions, encourages growth, and supports innovation.
Meanwhile, Elm’s 2025-2028 strategy focuses on expanding economic diversification and updating its offerings in line with Saudi Vision 2030. Its key goal is to strengthen the company’s position as a provider of innovative technical solutions for government and business services.
These initiatives align with Elm’s forward-thinking ambitions, which seek to empower government entities and the corporate sector through integrated digital solutions.
Furthermore, the organisation aims to capitalise on growth prospects in various sectors, including culture, sports and tourism. This ambition is driven by its exceptional capabilities and a strong desire to expand, further positioning Elm at the forefront on regional and global fronts.
The company’s direct capital investments enable the launch of new innovation and technology-based projects, further strengthening its growth ambitions, expanding its investment portfolio, and reinforcing its prominent position in supporting small and medium-sized firms (SMEs).
The Hajj Conference and Exhibition 2025 convenes various sectors that provide specialised services and solutions for Guests of the Two Holy Mosques, bringing together a group of decision-makers, experts, scholars, researchers, and ministers of Islamic affairs and endowments, along with ambassadors and consuls from different countries.
It is worth noting that Elm was part of the Supply Chain and Logistics Conference as well as the leading Seamless Saudi Arabia event in 2024.
