Cairo – Mubasher: Cairo for Investment and Real Estate Developments (CIRA Education) has launched CIRA Care to be the first initiative in the Middle East dedicated to revolutionising the care economy.
The transformative project focuses on addressing the core pillars of the care economy: childcare, elder care, healthcare, and disability support, according to a press release.
Meanwhile, CIRA Care aims to attract foreign investment, create local talent, and position Egypt as a leading exporter of skilled care workers.
In Egypt, care economy represents 11.50% of employment while providing 381 million jobs globally.
Chairman of CIRA Education, Hassan El-Kalla, said: “We are immensely grateful for the unwavering support from the government, which has played a crucial role in the success of this initiative.”
El-Kalla added: “At CIRA Education, our mission has always been to empower individuals and foster sustainable development. Through the launch of CIRA Care, we are putting this mission into action by fostering job creation, driving economic growth, and empowering communities for long-term development.”
CIRA Care aims to redefine the standards of care in the Middle East through implementing the 5R Framework for care work recognition, amending labor laws for informal workers, establishing vocational training programmes, fostering public-private partnerships to expand care infrastructure, improving access to care services, and attracting talent through scholarships and international agreements.
From his part, Mohamed El-Kalla, CEO of CIRA Education, noted: "We look forward to building success stories that will inspire future generations. Therefore, we view CIRA Care as more than just an initiative or project; it is a comprehensive vision based on a deep understanding of the growing care market, both in Egypt and acros the region.”
The CEO concluded: “As global demand for care services rises, we are working to ensure that we are ready with comprehensive and innovative solutions that focus on addressing the core pillars of the care economy, positioning Egypt as a leading exporter of skilled labour."
In collaboration with esteemed institutions, CIRA Care designs specialised training programs that equip candidates with the essential knowledge and skills to thrive within the demanding care sector.
Upon successful completion, individuals attain professional certifications that adhere to international standards, signifying their competence and dedication.
Furthermore, the organisation provides robust aftercare support, including tailored upskilling programmes, ensuring continuous professional development and adaptation to the ever-evolving needs of the care sector.
Meanwhile, Dina Abdel Wahab, Founder and Managing Director of Innovvette for Education, said: “As we launch CIRA Care, I'm deeply inspired by the potential to transform lives, especially for children and adults with disabilities… Our goal is to foster an inclusive future where diversity enriches us all, bringing positive change across Egypt and beyond."
Sarah El-Kalla, CEO of CIRA Technology and Deputy CEO of CIRA Education, stated: "CIRA Care is so much more than an initiative, it’s a reflection of our passion and commitment to making a real difference in people’s lives. This initiative comes from the heart, driven by a belief that empowering caregivers and improving care services can transform entire communities.”
It is worth noting that one of CIRA Education’s flagship universities recently issued a future cash flow securitisation where the investment banking division of EFG Hermes, an EFG Holding company, completed advisory on the issuance transaction.
